Rp 90M+monthly ad budget managed
4,600+qualified WhatsApp prospects/month
2,100+new patients/month acquired
6clinic branches coordinated
What I build for growth teams
Practical operating systems that connect acquisition, follow-up, content, reporting, and AI-assisted execution.
WhatsApp CRM and follow-up flows
Content distribution cadence
KPI reporting for leadership
AI-assisted brief and content workflows
AI marketing systems I build
Faster research, clearer reporting, stronger content pipelines, better follow-up, and structured AI search visibility.
AI-assisted content pipeline
Turn research, campaign context, and raw notes into briefs, draft content, repurposing angles, and publishing checklists.
GEO and AI search visibility system
Map brand entities, target prompts, FAQ pages, proof signals, and AI answer testing loops so brands are easier for AI assistants to understand.
Marketing reporting assistant
Convert campaign and CRM data into management-readable KPI summaries, next actions, and decision notes.
WhatsApp CRM follow-up workflow
Structure lead segmentation, broadcast templates, response tracking, failed-delivery checks, and customer-service handoff.
Second brain for marketing operations
Preserve campaign decisions, learnings, reports, and operating context using Obsidian, Hermes, and AI agents.
Three flagship case studies
Proven marketing work first. AI experiments sit underneath as an operating-layer upgrade.
Clinic Growth System
Scaling Clinic Marketing Across 6 Branches
Growth operator across paid media, branch coordination, CRM, content, and reporting.
3 proof assets available- Impact
- Supported growth operations across 6 branches in Central Java and West Java.
- Proof
- Rp 90M+ monthly ad budget managed. 4,600+ qualified WhatsApp prospects/month generated.
WhatsApp Conversion Engine
Turning WhatsApp Into a Lead Conversion Engine
CRM and WhatsApp marketing strategist for high-volume local-business lead follow-up.
2 proof assets available- Impact
- Generated 4,600+ qualified WhatsApp prospects/month.
- Proof
- 4,600+ qualified WhatsApp prospects/month. 26.1% reported response rate from WhatsApp broadcast campaigns.
KPI Reporting Framework
Making Marketing Performance Visible to Leadership
Marketing analytics operator translating activity into budget visibility and decision cadence.
3 proof assets available- Impact
- Improved leadership visibility into paid media, CRM, and campaign performance.
- Proof
- Rp 90M+ monthly ad budget managed. Selected clinic campaigns reported ROAS up to 50x internally.
GEO / AI Search Visibility
Make the brand easier for AI to explain.
GEO means clear positioning, structured pages, proof assets, FAQ content, and recurring prompt tests.
About Bryan
Indonesia-based marketer turned AI builder. My strongest lane is turning messy marketing activity into a clearer operating system: channel strategy, lead follow-up, content cadence, dashboard visibility, and team handoff.